Winter Olympic Sponsorships for 2022

  • Published on
    Jan 19, 2022

The Olympic rings and a platform against a snowy mountain backdrop

As the world’s Olympians went through blood, sweat, and tears to make their country proud at the 2022 Beijing Winter Olympics, viewers everywhere were left at the edge of their seats cheering these champions on.

Behind each of these athletes, there’s a team that provided the necessary support that helped them get where they are today—and that includes their sponsors who put their names on the map for everyone to see how much they believe in these Olympians. 

From head-turning gear to energy drinks, let’s take a look at some of the Olympic sponsorships for 2022.

Mark McMorris

There’s no doubt that Mark McMorris has been cruising his way to becoming a true icon! So it doesn’t come as a surprise that the veteran snowboarder from Canada had a bunch of Olympic sponsorships for 2022. This year, the 28-year-old scored a bronze medal in the slopestyle event—making him a three-time Olympic medalist!

Check out his Olympic sponsorships for 2022 that cheered him on endlessly: 

Mark McMorris x Cheerios

Mark McMorris x Skip the Dishes

Mark McMorris x Bridgestone Tires

Mark McMorris x Toyota

Shaun White

To say that Shaun White is a legend would be such an understatement. The 35-year-old currently holds the record for the most Olympic gold medals amongst snowboarders.  

After winning three Olympic gold medals in half-pipe snowboarding, Shaun White decided that the 2022 Winter Olympics would officially be his last competition. He might have closed the book on a 20-year successful career, but nobody will ever forget the name “Shaun White.” 

The people he inspired along the way just weren’t ready to say goodbye. He cried. You cried. We all cried. 

Take a look at this legend’s Olympic sponsorships for 2022:

Shaun White x Celsius

Shaun White x Polo Ralph Lauren

Mikaela Shiffrin

Born in 1995, Mikaela Shiffrin is a two-time Olympic gold medalist with a blindingly bright future ahead! In 2014, she became the youngest slalom champion in Olympic history at just 18 years old. 

The alpine skier, who represents Team USA, also had some notable Olympic sponsorships for 2022. Her partnership with Bose tells the story of how she aims to spread a good attitude, positivity, and motivation. 

Mikaela Shiffrin x Bose

Erin Jackson

Erin Jackson didn’t just bring home a shiny gold medal in the women’s 500-meter speed skating event. She made history at the 2022 Beijing Winter Olympics when she became the first Black woman to win an individual speedskating gold medal!

As part of her Olympic sponsorships in 2022, the 29-year-old inspired viewers to #StartYourImpossible in an exhilarating Toyota commercial. 

Erin Jackson x Toyota

Nathan Chen

Nathan Chen made headlines everywhere because of his jaw-dropping performance at the 2022 Beijing Winter Olympics. At the event, he set the Olympic record for highest free skate score at (218.64). 

To top it all off, Chen even became the first Asian-American man to score a gold medal in the men’s single skating category. Let’s all give a standing ovation to this 22-year-old who is making his ancestors and his country very proud.  

There’s no need to wonder why his Olympic sponsorships in 2022 were piling up! 

Nathan Chen x WellsFargo

Nathan Chen x Bridgestone

Petra Vhlova

She’s the pride of Slovakia, and you know it! 26-year-old Petra Vhlova brought home the gold medal in the slalom event at the 2022 Winter Olympics—making her the very first skier from her country to achieve such a prestigious milestone. 

It leaves us feeling wonderstruck that her partnership with Adidas contained such an accurate prediction of the future. With the tagline “Start for the possibilities. Stay to be Slovakia’s First,” this Olympic sponsorship for 2022 shows how believing is the secret ingredient to achieving

Petra Vhlova x Adidas

James Crawford

James Crawford brought home Canada’s first medal in the alpine combined skiing category at the 2022 Winter Olympics. This marked the 24-year-old’s first-ever medal from the games, and little did he know he’d be making history for his country!

He didn’t forget to thank his Olympic sponsor, @canfund, for supporting his journey leading up to this incredible milestone!

James Crawford x CAN Fund

Tess Ledeux

Freestyle skier, Tess Ledeux, scored a shiny silver medal in the women’s big air category at the 2022 Beijing Winter Olympics. 

She thanked @redbullfrance for supporting her and believing in her dreams for the past six years. The 20-year-old is living proof that Red Bull actually does give you wings. Now we all know that the right Olympic sponsorships can make you fly. 

Tess Ledeux x Red Bull France

Jakara Anthony x Qantas

Guess who brought home a gold medal in the women’s mogul event this year? No one can stop Jakara Anthony from freestyle skiing her way to the top—and she proved that at the 2022 Winter Olympics. 

The Australian athlete showed her funny side in a post thanking her Olympic sponsor, Qantas Airways.

Jakara Anthony x Qantas

Mikael Kingsbury

Mikael Kingsbury, who is known as the most accomplished mogul skier of all time, brought home a silver medal after a stellar performance at the 2022 Winter Olympics. 

As part of his Olympic sponsorships in 2022, the 29-year-old showed how Air Canada is the top choice to safely fly Olympic athletes across the world so they can score some shiny medals for their country! 

Mikael Kingsbury x Air Canada

Team Up with Olympians to Champion Your Brand

Olympic sponsorships for 2022 shined bright this year—and in the process, these brands established themselves as some of the biggest supporters of the world’s athletic champions. 

Now it’s time for your brand to team up with Olympians to champion your brand

Whether you aim to be a future Olympic sponsor or are looking into more diverse partnerships with celebrity athletes, Talent Connect is here to make it happen. 

Our team specializes in connecting people and brands with A-listers for a variety of events and appearances. Get in touch with us to start a hassle-free booking process!

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