When cannabis strains are designed with a dose of celebrity power in them, you can count on it that people will line up to see if it hits different.
From Justin Bieber to Jay-Z, these Hollywood A-listers were quick to realize the potential of the skyrocketing cannabis industry. In 2020, the global cannabis market was valued at $20.47 billion and is expected to hit $197.74 billion in 2028. As a result of this massive popularity, a string of impressive celebrity cannabis brands has emerged over the past few years.
Check out these nine stars dominating the cannabis market with these out-of-the-box celebrity weed strains!
Peaches by Justin Bieber
With around half a billion views, Justin Bieber’s track, Peaches (2021), was clearly a hit — and so he decided to carry that success into the cannabis industry.
In a partnership with Palms Premium, the singer released a limited edition pre-roll called “Peaches.” Living up to its name, this celebrity weed strain is an indoor-grown flower that contains fruit and citrus-forward terpenes. Bieber says he’s always been a huge fan of the brand and how they destigmatize cannabis, especially for those who find it helpful for their mental health.
We’re proud of you, Biebs.
Leafs by Snoop Dogg
We couldn’t possibly leave out Snoop Dogg on our list of top celebrity cannabis brands.
Launched in 2015, Leafs by Snoop offers a wide range of unique weed strains such as “Blueberry Dream” and “Northern Lights” and even “Strawberries N Cream with Waffle Bits” chocolate bars and “Peanut Butter Gems” chewies.
This brand embodies laid-back California cool vibes, and weed enthusiasts love snooping it.
Houseplant by Seth Rogen and Evan Goldberg
Houseplant is one of the celebrity cannabis brands that just keeps on impressing the crowds as a sold-out success. Dreamed up by actor Seth Rogen and screenwriter Evan Goldberg, the two longtime friends have fans raving over their best-in-class cannabis flowers and accessories.
At one point, the site even had to be shut down because the demand for the ashtrays went through the roof — talk about a blockbuster hit!
Cactus Farms by Travis Scott
Cactus Farms might be one of the newest celebrity weed brands on the block, but it’s definitely stolen the spotlight already. Created by Travis Scott in collaboration with Connected Cannabis, this brand features strains that were handpicked by the chart-topping rapper himself.
Fans love Cactus Farms’ Indica-dominant hybrid strain because it “smokes with the same experience as sipping a fine wine.”
Monogram by Jay-Z
Seriously, is there anything Jay-Z can’t do? The rapper, songwriter, record executive, media proprietor, and entrepreneur just added “celebrity cannabis brand owner” to his impressive resume.
Monogram by Jay-Z aims to provide “a new chapter in cannabis.” From mint to sweet citrus, it features a flavor for every smoker. And we’re trying to keep our cool — but the packaging designs just scream ballin’.
Happy Dance by Kristen Bell
We’re sure we’re not the only ones who notice how Kristen Bell is the epitome of sunshine. That’s why her CBD skincare brand called “Happy Dance” couldn’t possibly have a more fitting name. And, hey, maybe it’s the ray of sunshine you’ve been looking for to add to your routine.
Whether it’s creams or bath bombs, this celebrity cannabis brand will succeed at adding some bliss (and moisture!) to your day.
Forbidden Flowers by Bella Thorne
People simply want what they can’t have — which is probably why Forbidden Flowers by Bella Thorne is such a hit.
This celebrity cannabis brand is on a mission to inspire people to “love and express who they really are.” It’s available in four different strains that are meant to enhance the connection to your innermost spirit.
Khalifa Kush by Wiz Khalifa
After years of enjoying his own unique strain of weed, the “Young, Wild, and Free” singer decided to share these flavors with the world. In 2016, he stepped up his entrepreneur game with the release of Khalifa Kush. It’s among the few celebrity cannabis brands that offer a full line of flowers, pre-rolls, vapes, edibles, and concentrates.
Whether it’s the Billboard charts or the weed industry, Wiz Khalifa is no stranger to creating hits. On Instagram, Khalifa Kush has a whopping fanbase of over half a million.
Tyson 2.0 by Mike Tyson
If you’re looking for celebrity cannabis brands that just hit different, then you can count on Tyson 2.0 to be a real knock-out. After all, it was designed by one of the world’s most iconic boxers, Mike Tyson — now you know exactly why it’ll punch you unlike any other. (Really, we’re going to stop with the boxing puns now.)
Tyson 2.0 is dedicated to producing high-quality and innovative cannabis products that are known for purity, precision, and wide accessibility. It’s an outstanding collection featuring 18 celebrity weed strains designed for champions.
Add a Dose of Celebrity Power to Your Events and Campaigns
These celebrity weed brands prove that star power can be leveraged in any industry.
Add a dose of A-lister influence to your events and campaigns with the help of Talent Connect. Just like how celebrity weed strains have changed the game, your brand can break out into the mainstream scene when you collaborate with the right ambassadors.
As a premier booking agency, Talent Connect specializes in connecting brands and organizations with top celebrities. Contact us to start the booking process.
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